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How does a poor digital experience impact the fan experience?

Most of us have been there...  You're at a sporting event supporting your favorite team or watching your favorite musical performer and you cannot connect to the Wi-Fi and because you're indoors, you can't get connected.  You can't access information about the team, the players, songs from websites, social media, or mobile apps.  Do you blame the venue?  The Wi-Fi?  Both?  Why should the venue care about the digital experience?  Read on! 

Digital channels allow fans to engage with the team and other fans in real-time through social media, forums, and live chats, creating a sense of community.  Teams, artists and the venue can use digital channels to provide fans with behind-the-scenes access, exclusive content, and other interactive experiences that enhance the overall entertainment value.

Digital channels also help reach a wider audience, including fans who cannot attend games in person. This includes live streaming, video replays, and highlights.  (All of which need reliable connectivity at the venue) Onsite fan data and analytics are also used to personalize the fan experience and offer customized content, such as tailored news, offers, and recommendations.

When Wi-Fi  is poor, the fan experience suffers

Fans may experience frustration if digital services are slow, unresponsive, or unreliable, leading to a negative experience including: 

  1. Reduced engagement: A poor digital experience can lead to reduced fan engagement, as fans may be less likely to use digital channels to connect with the team and other fans.

  2. Decreased loyalty: A poor digital experience can also decrease fan loyalty, as fans may switch to other venues that offer a better experience.

  3. Inconvenience: Fans may face inconvenience if digital services, such as mobile ticketing, food ordering, and Wi-Fi, are not working properly, leading to long lines and delays.

  4. Security risks: A poor digital experience can also pose security risks, as fans may be more vulnerable to cyber-attacks, data breaches, and other security threats as they search for alternative or "rouge" networks.

Why risk it?  A poor digital experience can have a significant negative impact on the fan experience, leading to frustration, reduced engagement, decreased loyalty, inconvenience, and security risks. Teams must focus on providing a high-quality digital experience to keep fans engaged, satisfied, and loyal.

Wi-Fi monitoring and optimization from 7SIGNAL can significantly benefit the fan experience by:

  1. Improving connectivity: By monitoring Wi-Fi networks in real-time, venues can ensure that fans have a reliable and fast connection, allowing them to stream games, share updates, and interact with other fans without interruption.

  2. Enhancing security: Wi-Fi monitoring can detect and prevent potential security threats, such as rouge networks,  ensuring that fans' personal and financial information is protected.

  3. Providing real-time analytics: Wi-Fi optimization solutions can provide real-time analytics on network performance and usage patterns, helping venues understand how fans are using the Wi-Fi and identify opportunities to improve the fan experience.

  4. Enabling location-based services: Wi-Fi monitoring can help teams track the location of fans within the stadium and offer location-based services, such as targeted advertisements, promotions, and offers.

  5. Supporting digital initiatives: Teams can use Wi-Fi monitoring to support their digital initiatives, such as mobile apps, digital ticketing, and augmented reality experiences, ensuring that fans have a seamless and enjoyable experience.

7SIGNAL can help venues enhance the fan experience by improving connectivity, ensuring security, providing real-time analytics, enabling location-based services, and supporting digital initiatives.  Contact us, today! 

7SIGNAL's List of Top Large Venues: (for the best digital fan experience)

  • Madison Square Gardens, New York, NY, USA (Concerts, NBA, NHL) 
  • Etihad Stadium, Manchester City, UK (Concerts, Premier League Football)
  • MSG Sphere, Las Vegas, NV USA (Immersive music and entertainment) 
  • Radio City Music Hall, New York, NY, USA (Live music and entertainment) 
  • Lumen Field, Seattle, WA, USA (Concerts, NFL, MLS)
  • Spectrum Center, Charlotte, NC, USA (Concerts, NBA)
  • All England Lawn Tennis and Croquet Club, London, UK (Wimbledon) 
  • Crowne Complex, Fayetteville, NC, USA (Concerts, SPHL, NISL, Fairgrounds)
  • Toyota Stadium, Frisco, TX, USA (Concerts, MLS, National Soccer Hall of Fame)
  • Honda Center, Anaheim, CA, USA (Concerts, NHL)
  • Rocket Mortgage Fieldhouse, Cleveland, OH, USA (Concerts, NBA, WNBA)
  • And many others!