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Privacy Policy | 7SIGNAL


7SIGNAL, Inc. (7SIGNAL) respects your privacy and is committed to protecting it through our compliance with all applicable laws and this Notice.

 This Notice describes the personal data that we collect, how that data is processed, and your rights and choices in relation to it.  

7SIGNAL may change this Notice from time to time, due to changes in our business, technology, applicable laws, or any other reason. Please check this page from time to time to be informed of the latest changes.

1. 7SIGNAL’s Role

7SIGNAL is a provider of Wi-Fi network monitoring, testing, and measuring services. Our customers are generally large organizations such as hospitals, educational institutions, enterprises, managed service providers, retail stores, warehouses, or manufacturing and distribution centers. Our Sapphire Eye(R) (network hardware) and Mobile Eye(R) (Wi-Fi end-user device software) products (the “Wi-Fi Products”) help our customers to test, optimize the performance of and identify and resolve problems with their Wi-Fi networks. This may involve the collection of certain personal data from staff, clients, or other network users, which is then processed by 7SIGNAL on our Cloud customers’ behalf.

In these cases, the “data controller” or “business” (the entity that decides on the purposes of the data processing and ways in which it is processed) is our customer, and 7SIGNAL is a “data processor” or “service provider” that processes data on behalf of and on the instructions of each customer. In this Notice, we set out some general information about 7SIGNAL’s data processing, but you should consult the relevant data controller or business whose network you are using for further details.

Some Sapphire Eye customers host our solution on-premises and are then fully responsible for all aspects of the data processing. 7SIGNAL does not process Wi-Fi end-user data for its on-premises customers.

For other data processing activities, relating to data collected from or about staff working for our current or potential customers and suppliers, other business contacts, or visitors to our website, 7SIGNAL is the data controller.

For any question or request relating to personal data processing., 7SIGNAL can be contacted as set out in section 7.

2. Categories of data, sources of data, purposes of the processing and legal basis for the processing


Purpose of processing
Legal Basis
End-User and Wi-Fi Network Monitoring Data

Depending on the Wi-Fi Product and the customer’s configuration:

  1. Sapphire Eye Product:
  • Passive measurements e.g. network name, signal level, noise level, data rates
  • Active measurements e.g. throughput, connectivity, latency
  • 802.11 protocol data e.g. management and control frames
  • Radio frequency (spectral) data
  • Local area network meta data e.g. DNS address, gateway

Wi- Fi end-user data (optional):

  • Radio MAC address and meta data e.g. device manufacturer, radio adapter type 
  • full 802.11 packet capture (optional, ad-hoc administrator access) includes IP addresses, unencrypted data transmitted
  1. Mobile Eye Product
  • Passive measurements e.g. network name, signal level, data rates
  • Active measurements e.g. throughput, connectivity, latency
  • Limited 802.11 protocol data e.g. beacon frames containing Wi-Fi network meta data
  • Wi-Fi network meta data e.g. network name, supported data rates, BSSIDs seen
  • Local area network meta data e.g. DNS address, gateway

Wi- Fi end-user data:

  • Radio MAC address
  • Device IP address
  • Device location
  • Measurement collection times 
  • Device unique identifier
  • Device alias e.g. hostname
  • Device manufacturer, platform, model, and software version 

Data is obtained through our customers who source and install 7SIGNAL Wi-Fi Products on their networks and/or user devices.



To provide Wi-Fi monitoring services to 7SIGNAL customers.

The legal basis for this processing will be decided by each customer – the most frequent legal basis may be that the processing is necessary for the customer’s legitimate interests in monitoring, testing, and optimizing that customer’s Wi-Fi network. 

In general, we only process anonymous data about users’ devices and usage patterns and cannot identify any individual.

The customer whose network you are using will provide additional information.

Solution Administration

7SIGNAL processes data allowing and measuring usage of its products by customer solution administrators

  • Administrator email address (login user name)
  • System access records (login, logout)
  • General System usage screens visited, and reports run (not tied to an individual user)
  • Identity management feature
  • Server logs
  • Cookies in administrator devices in order to communicate with our servers
  • To secure solution access and auditing
  • To provide training. customer services, and support and maintenance services in relation to the Wi-Fi Products
  • To support the development of improved products, services, educational materials, and research activities (using anonymized data)
Necessary for our legitimate interests in operating and improving our services.

This data relates to secure access to and usage of our solutions and is used for no other purpose. 

Commercial Contacts Data

7SIGNAL will process data about the representatives of customers or suppliers (or potential customers or suppliers) and/or media or PR contacts, e.g.

  • name
  • employer
  • work address
  • work email
  • work phone
  • title
  • qualifications / business interests
  • contractual information
This obtained directly from you or from your employer, or in some cases (such as for business development) from public sources such as trade shows or professional networking.
  • To provide customers with information, products and support
  • To evaluate, obtain and pay for supplies
  • To carry out our obligations and enforce our rights arising from our customer or supplier contracts
  • To invoice and collect fees
  • To promote and develop our business
  • To notify interested parties about changes to our Wi-Fi Products
  • To keep records for accounting, tax, or legal compliance purposes
  • To analyze usage and trends (using aggregated / anonymized data)
  • To protect our legal position and comply with applicable laws e.g. relating to tax, accounting and recordkeeping.


For the performance of our contracts with our customers and suppliers 

That it is necessary for our legitimate business interests 

To comply with 7SIGNAL’s legal obligations 

This information relates to your business life and business data and so has minimal privacy impact.
Visitors to our Website
  • pages visited
  • clicks 
  • searches made
  • device operating system
  • approximate location
  • IP address
  • browser ID
  • browsing activity
  • name and contacts (e.g. on contact forms or inquiries)

From visitors’ browsers or devices.

From website contact forms or public contact addresses.

  • To help improve the website
  • To monitor the performance of our website and services. 
  • To respond to inquiries or questions.
  • To promote our Wi-Fi Products to website visitors.
That it is necessary for our legitimate interests in operating and promoting our business. This data processing is typical for almost all websites, does not allow us to identify or contact you (except where you voluntarily provide details or request a contact). You are able to change your cookie consents at any time as set out in our Cookie Policy below.

3. Recipients and International Transfers of Personal Data

Your personal information may be stored and processed in any country where we have facilities or have engaged data sub-processors, e.g. for data storage or analysis. We store data in particular in Germany and the USA. Customers may also use on-premise data storage (or other third party storage solutions) in which case we do not process that data on their behalf. Please refer to the privacy policies or notices of the provider of the network you are using for further information.

We may disclose personal information to the following categories of third parties:

  • our subsidiaries and affiliates involved with the provision of the Wi-Fi Products or associated services (e.g. training, support);
  • our customers as part of our services (e.g. we may provide analyses and insights, and access to raw data collected);
  • in the event of merger, acquisition, or any form of sale of some or all of our assets, in which case personal information held by us may be transferred to the buyer;
  • other organizations that provide services in support of our services and business such as:
  • providers of IT-related services (e.g. data storage, website development, hosting, management, or maintenance);
  • data analytics providers;
  • marketing, advertising, and communications service providers; or
  • accounting, legal, compliance, insurance or banking service providers.

These organizations process personal data on 7SIGNAL’s behalf, but our contracts with them oblige them to meet data protection standards as strict as those that apply to us, and not to use your data for any other purpose.

Where such disclosures result in a transfer of personal information to places outside the EU/EEA/UK, or other countries that are officially regarded by EU or UK authorities as having adequate data protection laws, then this will be done only on the basis of legal safeguards aimed at ensuring that your data is kept as secure as under applicable laws. These may include standard contractual clauses for data exports as issued by the European Commission or another supervisory authority. A copy of such safeguards may be available from us if we receive a valid request.

If 7SIGNAL receives a request for personal information from a government, national security or law enforcement agency, or other regulator, we would normally comply with such request without having to notify you or other users.

4. Storage period

We only retain data for as long as necessary for the purpose for which the data was collected. 

Personal data from our Wi-Fi monitoring products is stored for up to 3 months and then permanently deleted. Where our customers store data on-premise or outside of our systems, they may have different retention periods.

We may retain business contact data for at least the time that you or your organization has an account or agreement with us. If you have subscribed for a newsletter or other information, we will keep your contact details until you unsubscribe. 

We keep data relating to customer or supplier contracts for at least the applicable legal limitation period in order to be in a position to resolve any claims. We may also keep data for longer periods where required for accounting, tax or legal reasons (in which case data use will be limited to such purposes).

5. Your Rights

If you are located in the EU/EEA/UK, the General Data Protection Regulation and national implementing laws grant you various rights including the following:  

  • To access your personal data;
  • To require us to correct mistakes in your personal data;
  • To have personal data concerning you erased (“the right to be forgotten”);
  • To receive personal data which you have provided to us (“portability”);
  • To object to processing of your personal data for direct marketing or for certain other purposes;
  • To restrict our processing of your personal data in certain circumstances.

If our data processing is based on your consent, then you can always withdraw that consent (but any processing that took place before withdrawal will still be legal).

If you wish to exercise any of your legal rights, as a user of one of our Wi-Fi Products you should in the first instance contact the 7SIGNAL customer through whom your data was collected. For other cases, or in case of any doubt, please contact 7SIGNAL using the contact information in Section 7 below and we will try to assist. If you believe that we or any customer have not respected your rights, then you also have a right to make a complaint to the Supervisory Authority in your country.

If you are resident in certain US states such as California, Colorado, Connecticut, Utah, Virginia, and others, as new laws are introduced, you may have additional rights under state privacy legislation. Many US States’ privacy laws relate only to consumers acting in a personal or household context and we do not handle any personal information relating to such consumers. However, to the extent that US State privacy laws applicable to us also protect personal information of individuals acting in a commercial or employment context, then you may have some or all of the following rights:

  • To have inaccurate personal information corrected;
  • To receive notice of what categories of personal information will be collected and the purposes for which it will be used;
  • To receive confirmation of whether or not your personal is being processed, to access it, plus information on how it is used, sold or shared;
  • To receive a copy in a portable format for transmission to another organization.
  • To opt out of sales or sharing, and in some states to opt out of data processing for targeted advertising and/or profiling for significant purposes;
  • To request deletion of your personal information (subject to some exceptions e.g. where required for detecting security incidents, exercising free speech, protecting or defending against legal claims, or for internal uses reasonably aligned with the consumer’s expectations);
  • To limit use of sensitive information to necessary uses;
  • Not to be discriminated against based upon your exercise of any of your legal rights relating to your personal information.

If you wish to exercise any of the above legal rights, as a user of one of our Wi-Fi Products you should in the first instance contact the 7SIGNAL customer through whom your personal information was collected. For other cases, you (or your authorized agent) can write to us using the contact details in Section 7 below and we will respond within 45 days as required by applicable laws. If you make such a request, including through an authorized agent, we reserve the right to verify your identity and the agent’s authorization. However, we may not be able to respond to your request if it is not permitted or foreseen under applicable laws.

The Wi-Fi Products are not intended for children. We do not knowingly collect personal information from or about children. If you believe that we might have any information from or about a child, please contact us as indicated below.


In addition to the information provided in Sections 2 and 3 of this Notice, we inform you during the twelve months before the publication of this Notice, 7SIGNAL collected: 

(1)the following categories of personal information:
(A) Identifiers such as online identifiers and Internet Protocol addresses;
(F) Internet or other electronic network activity information;
(I) Professional or employment-related information.

These categories of information were disclosed, to our providers of IT-related services (e.g. data storage, website development, hosting, management, maintenance, or analytics services), and/or (excluding any information processed by us as a service provider on behalf of our customers) marketing, advertising, and communications services, for our business purposes, as referred to in Section 2.

(2)the following categories of sensitive personal information:
(B)  Account log-in, password, or credentials allowing access to an account;
(E) The contents of unencrypted email and text messages (as a service provider to our customers, depending on how they configure the Wi-Fi Products).

These categories of information were disclosed, to our providers of IT-related services (e.g. data storage, website development, hosting, management, maintenance, or analytics services) for our business purposes, as referred to in Section 2.

The business purposes referred to in this Section include:

  • Helping to ensure security and integrity;
  • Debugging to identify and repair errors that impair existing intended functionality;
  • Short-term, transient use as part of your current interaction with us;
  • Performing services on our behalf;
  • Obtaining advertising and marketing services (excluding any account data or other information processed by us as a service provider on behalf of our customers);
  • Undertaking internal research for technological development and demonstration;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices.

None of the above categories of information were sold or shared.


If you wish to exercise any of your legal rights or have any other inquiry in relation to this Notice, please contact us using the contact information below:


6155 Rockside Road, Suite 110
Independence, Ohio 44131

support@7signal.com is monitored by both our EU and US staff during normal business hours.

Cookies Policy

A cookie is a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website. Every time the user loads the website, the browser sends cookie information back to the server to notify the website that it recognizes the user.

You can find more information about different types of cookies here.

Use of cookies helps us to improve our Wi-Fi Products and our website and to deliver a better and more personalized service by enabling us to:

  • Estimate our audience size and usage patterns;
  • Store information about your preferences;
  • Recognize you when you use the Wi-Fi Products or our website.

You may refuse to accept cookies by activating the appropriate setting on your device. You can also remove cookies from your web browser by following the directions provided in your browser’s “help” section. Some cookies are essential for securing access to and using features of our Wi-Fi Products Administrative Interfaces or website, so if you clear all cookies then those features may not work as expected or at all, or you may need to accept some cookies on your next visit.

Last updated: October 2023